---
title: 8 Valentine's Day Ad Campaigns That Won Our Hearts
description: Explore 8 unique Valentine's Day ads, from Etsy's love for small businesses to Air New Zealand's heartwarming reunions, showcasing humour and love.
---

[AIM - Resources & Tools](https://blog.aimcollab.com)

# [8 Valentine's Day Ad Campaigns That Won Our Hearts](https://blog.aimcollab.com/8-valentines-day-ad-campaigns-that-won-our-hearts)

 Written by [Jeff Hostetter](https://blog.aimcollab.com/author/jeff-hostetter) | Feb 13, 2024, 7:51:57 PM

Valentine's Day: a time for love, chocolates, and... laughter? Yep, you heard it right. While some brands stick to the traditional script of romance and roses, others take a walk on the wild side, bringing humour and a touch of irreverence to the season of love. Here's a look at eight Valentine's Day ad campaigns that left an impression on us.

 

#### 1. Etsy's Love for Small Businesses

Nothing says "I love you" like supporting small businesses, according to Etsy. Their [campaign](https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2021/2/1612494343.html) wasn't just a love letter to their community of sellers; it was a full-blown romantic serenade in the form of social media promotion. Etsy reminded us that love isn't just for couples; it's for the hard-working freelancers and small businesses that make our hearts (and economies) beat stronger​​.

 

#### 2. NHS's Cheeky Charity Push

The NHS took Valentine's Day as an [opportunity](https://www.creativemoment.co/the-valentines-card-that-gives-your-heart-not-to-your-partner-but-to-the-nhs) to remind us that love is about more than just candy hearts and teddy bears. With a clever campaign that encouraged donations to support health workers, the NHS proved that humour and a good cause could indeed go hand in hand, or heart in heart, if you will​​.

 

#### 3. Crook & Marker's "OnlyCans"

In a playful nod to the site OnlyFans, Crook & Marker introduced "[OnlyCans](https://www.muddypawsrescue.org/news/only-cans-muddy-paws)" featuring shirtless men and puppies. Yes, you read that correctly. Combining humour, cuteness, and a good cause, they reminded us that Valentine's Day is the perfect time to celebrate love in all its forms - and yes, that includes puppy love​​.

 

 

#### 4. Deliveroo's "Third Wheel Kevin"

Poor Kevin. Always the third wheel, never the bicycle. Deliveroo's "Third Wheel Kevin" [campaign](https://www.youtube.com/watch?v=Tq_p9vmSCtY) was a comedic gem that shone a light on the often-overlooked single friends among us. With a special meal deal for the third wheels, Deliveroo made sure that everyone felt the love - even those dining in the shadow of romance​​.

 

#### 5. KFC's Chicken-Flavoured Love

"Will you be my chicken tender?" asked [KFC](https://global.kfc.com/stories/the-top-5-kfc-valentines-day-campaigns-that-won-our-hearts/), as they launched a range of chicken-themed Valentine's goodies. From chicken-piece pizzas to KFC-style crocs, the brand clucked its way into our hearts with a multi-faceted approach that was nothing short of poultry in motion​​.

 

 

#### 6. Marks and Spencer's "Love Sausage"

Ah, the "Love Sausage." Marks and Spencer took Valentine's Day breakfast to new lengths with their bacon-wrapped sausage. It became an instant hit, proving that love, like sausage, comes in all shapes and sizes. The innuendo-laden [campaign](https://www.independent.co.uk/extras/indybest/valentines/marks-spencer-love-sausage-valentines-2023-b2275207.html) was a masterclass in how to do Valentine's Day with a wink and a nudge​​.

 

 

#### 7. The Man Company's Embrace of Self-Love

Breaking away from traditional notions of Valentine's Day, [The Man Company](https://www.youtube.com/watch?v=RTiKzll66l8)celebrated self-love and body positivity. Their campaign was a heartfelt reminder that love starts with loving oneself, scars, receding hairlines, and all. It was a refreshing take on the holiday, serving up a hefty dose of reality with a side of love​​.

 

#### 8. Air New Zealand's Long-Distance Love

Love knows no distance, according to [Air New Zealand](https://www.travelweekly.com.au/article/air-new-zealand-celebrates-love-with-new-valentines-day-sale-itineraries/). Their campaign highlighted the joy of reuniting with loved ones, making us all misty-eyed and reminding us that sometimes the best Valentine's Day gift is simply being together. It was a heartwarming message that soared high above the usual Valentine's fare​​.

[View full post](https://blog.aimcollab.com/8-valentines-day-ad-campaigns-that-won-our-hearts)

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