---
title: AIM - Resources & Tools | Emily Goodwin
description: I'm the Digital Marketing Coordinator here at Neon Supply! I specialize in researching, designing, and implementing multi-channel marketing plans.
---

## [![](https://blog.aimcollab.com/hubfs/AIM_NeonSupplyRebrandToAIMCollabsToReflectExapandedServices_FeatureImage.png) May 6, 2026 Neon Supply Neon Supply Rebrands to AIM Collabs to Reflect Expanded Services Neon Supply is rebranding to AIM Collabs. This change marks an evolution to a focus on comprehensive sales, service, and marketing alignment to help b… AIM Read →](https://blog.aimcollab.com/neon-supply-rebrands-to-aim-collabs-to-reflect-expanded-services)

## [![](https://blog.aimcollab.com/hubfs/17-Dec-20-2025-06-07-11-9891-AM.png) Dec 23, 2025 Fusion Marketing 2026 Brand Guide Checklist Creating a comprehensive brand guide in 2026 is crucial for ensuring brand consistency and effectiveness in a rapidly evolving digital landscape AIM Read →](https://blog.aimcollab.com/2026-brand-guide-checklist)

## [![](https://blog.aimcollab.com/hubfs/Neon%20Supply%20-%20Blog%20Banners%20(3).png) Jun 25, 2025 Most Popular Best and Worst Birthday Offers of 2025 Discover the best and worst birthday offers in 2025! From Starbucks' free drinks to Indigo's 20% off, explore which loyalty programs deliver value, pe… AIM Read →](https://blog.aimcollab.com/best-and-worst-birthday-offers-of-2025)

## [![](https://blog.aimcollab.com/hubfs/5-Dec-20-2025-06-00-29-7504-AM.png) Jun 25, 2024 Relationship Marketing Best and Worst Birthday Offers of 2024 There are three things that make a birthday offer shine: personalization, value, and timeliness. Here are the best and the worst of birthday offers re… AIM Read →](https://blog.aimcollab.com/best-and-worst-birthday-offers-of-2024)

## [![](https://blog.aimcollab.com/hubfs/AIM_SocialMediaMarketingIn2025_FeatureImage.png) Dec 30, 2023 Social Media Marketing Social Media Marketing in 2026 Social media is a key component of many marketing strategies as it allows you to build engaged communities. Here's what you need to consider in 2026. AIM Read →](https://blog.aimcollab.com/social-media-marketing-in-2026)

## [![](https://blog.aimcollab.com/hubfs/9-Dec-20-2025-07-16-12-6575-PM.png) Aug 2, 2023 Fusion Marketing Why You Should Get a Brand Audit There are lots of reasons why you may need a brand audit. The bottom line is: brand audits are crucial to ensuring your brand is heading in the right … AIM Read →](https://blog.aimcollab.com/why-you-should-get-a-brand-audit)

## [![](https://blog.aimcollab.com/hubfs/AIM_3StepsToMakeMarketingDesignsThatPop_FeatureImage.png) Jul 26, 2023 Branding 3 Steps to Make Marketing Designs That Pop If you're new to designing content for your business, follow these three steps to help your visuals stand out online. AIM Read →](https://blog.aimcollab.com/3-tips-to-make-graphics-that-pop)

## [![](https://blog.aimcollab.com/hubfs/10-Dec-20-2025-07-16-31-3760-PM.png) Jul 19, 2023 Social Media Marketing What Exactly is Engagement Bait? Meta's ongoing quest to end all engagement bait on its platforms means you've got to learn what exactly it is and how to avoid it in your social posts… AIM Read →](https://blog.aimcollab.com/what-exactly-is-engagement-bait)

## [![](https://blog.aimcollab.com/hubfs/12-Dec-20-2025-07-17-09-8631-PM.png) Jul 5, 2023 Fusion Marketing Making a Marketer (Not a Murderer): Finding a Marketing Best Friend Finding a marketer is a daunting process, but these five tips will help you determine what you need to look for in your next marketer! AIM Read →](https://blog.aimcollab.com/making-a-marketer-not-a-murderer-finding-a-marketing-best-friend)

## [![](https://blog.aimcollab.com/hubfs/13-Dec-20-2025-07-17-30-3143-PM.png) Jun 28, 2023 Inbound Marketing Why You Should Invest in Inbound Marketing Growing businesses have growing pains, and sometimes that includes a lack of quality leads and revenue. Investing in inbound marketing comes addresses… AIM Read →](https://blog.aimcollab.com/why-you-should-invest-in-inbound-marketing)

## [![](https://blog.aimcollab.com/hubfs/14-Dec-20-2025-07-17-49-1326-PM.png) Jun 21, 2023 Strategy Creating an Inbound Marketing Strategy Creating an inbound marketing strategy is all about attracting customers to your business with valuable content and providing them with a solution. AIM Read →](https://blog.aimcollab.com/creating-an-inbound-marketing-strategy)

## [![](https://blog.aimcollab.com/hubfs/15-Dec-20-2025-07-18-10-5167-PM.png) Jun 14, 2023 Strategy What is Inbound Marketing? In today's digital age, traditional marketing methods are no longer enough to attract and retain customers. That's where inbound marketing comes in. AIM Read →](https://blog.aimcollab.com/what-is-inbound-marketing)

## [![](https://blog.aimcollab.com/hubfs/16-Dec-20-2025-07-18-29-0419-PM.png) Jun 7, 2023 Social Media Marketing The Pros and Cons of Snapchat Marketing Snapchat can be a valuable marketing tool for businesses looking to reach a younger audience and create authentic, engaging content. However, it does … AIM Read →](https://blog.aimcollab.com/the-pros-and-cons-of-snapchat-marketing-1)

## [![](https://blog.aimcollab.com/hubfs/17-Dec-20-2025-07-19-03-6231-PM.png) May 31, 2023 Social Media Marketing Using Social Media for Customer Service Social media allows you to connect with your customers in a whole new way. Responding to their inquiries and concerns on social channels shows that yo… AIM Read →](https://blog.aimcollab.com/using-social-media-for-customer-service)

## [![](https://blog.aimcollab.com/hubfs/18-Dec-20-2025-07-19-23-5057-PM.png) May 24, 2023 Advertising The Benefits of Using A/B Testing in Advertising A/B testing has become an essential tool for advertisers looking to maximize their ad spend and increase the effectiveness of their ads. AIM Read →](https://blog.aimcollab.com/the-benefits-of-using-a/b-testing-in-advertising)

## [![](https://blog.aimcollab.com/hubfs/19-Dec-20-2025-07-19-38-3602-PM.png) May 17, 2023 Marketing Strategy How to Create a Successful Omnichannel Marketing Strategy Omnichannel marketing is increasingly important because customers crave a seamless and personalized experience across all channels. AIM Read →](https://blog.aimcollab.com/how-to-create-a-successful-omnichannel-marketing-strategy)

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