--- title: Cerveza Cristal Ads are Taking the Internet by Storm description: "Cerveza Cristal in 'Star Wars' goes viral: Chile's Channel 13 ad stunt amuses fans, sparks legal action, and gets Colbert's comedic nod" image: https://blog.aimcollab.com/hubfs/16-Dec-20-2025-06-06-06-8275-AM.png --- [Most Popular](https://blog.aimcollab.com/tag/most-popular) [Advertising](https://blog.aimcollab.com/tag/advertising) # Cerveza Cristal Ads are Taking the Internet by Storm [![](https://blog.aimcollab.com/hs-fs/hubfs/Jeff%20Headshot.jpeg?width=50&height=50&name=Jeff%20Headshot.jpeg)](https://blog.aimcollab.com/author/jeff-hostetter) [Jeff Hostetter](https://blog.aimcollab.com/author/jeff-hostetter) Mar 8, 2024, 3:05:58 PM In a quirky turn of events, Chile's Channel 13 made headlines when they cleverly inserted [Cerveza Cristal](https://www.beeradvocate.com/beer/profile/1685/8628/) beer into scenes from "Star Wars Episode IV: A New Hope," resulting in a viral sensation online. The edited clip depicted Obi-Wan Kenobi offering Luke Skywalker a beer instead of his iconic lightsaber, adding a humorous twist to the classic movie.   The recent online fascination with South American beer ads edited into Star Wars movies stems from a viral clip shared over the March 2 weekend. These clever inserts, blending newly recorded footage with iconic Star Wars moments, have been known since 2004 in fan forums but gained massive online attention in 2024, spreading rapidly and becoming a viral sensation.   This unconventional advertising tactic was employed due to the absence of traditional ad breaks during the film's broadcast. However, George Lucas, the mastermind behind Star Wars, was less than thrilled with the beer integration and successfully pursued [legal action](https://www.themarysue.com/star-wars-cerveza-cristal-meme-explained-george-lucas-lawsuit/) against Channel 13.   [Stephen Colbert](https://www.thewrap.com/cerveza-cristal-memes-stephen-colbert/)also highlighted this incident on his show, even jokingly suggesting that the smooth taste of Cerveza Cristal could seamlessly fit into other classic movies, showcasing mock edits of films like "Lord of the Rings," "Alien," and "Raiders of the Lost Ark" featuring the beer.   There's no doubt these jokes are here to stay! ###### Topics - [Content](https://blog.aimcollab.com/tag/content) - [Social Media Marketing](https://blog.aimcollab.com/tag/social-media-marketing) - [Advertising](https://blog.aimcollab.com/tag/advertising) - [Marketing Strategy](https://blog.aimcollab.com/tag/marketing-strategy) - [Fusion Marketing](https://blog.aimcollab.com/tag/fusion-marketing) - 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