Jun 1, 2022 Social Media Marketing

Brand Ambassador 101: What to Know Before Jumping on the Band Wagon

Influencer marketing is increasingly found in more marketers' toolboxes. Here's everything you need to know before you seek out your first brand ambas…

Apr 20, 2022 Fusion Marketing

Why You Need a Brand Guide

Brand guides are massively beneficial for scaling your business by providing a consistent customer experience, boosting loyalty, and driving revenue.

Apr 13, 2022 Fusion Marketing

What is a Brand Guide?

A brand guide is a document created by your business to structure your brand's narrative. It instructs how to communicate your message through various…

Apr 6, 2022 Social Media Marketing

Our Experience with LinkedIn Ads

LinkedIn Ads is best known for its B2B network, but with unclear stipulations about what exact you're allowed to advertise, the low ROI wasn't worth i…

Dec 1, 2021 Fusion Marketing

Audits are the Worst Except When They're the Best

Brand audits can be the worst when they don't provide a realistic path forward, but there are ways you and your auditor can make it a positive experie…

Nov 17, 2021 Fusion Marketing

What is a Brand Audit?

Brand audits should be a part of the regular evaluations you do to make sure your business is running smoothly and your branding is cohesive.